Proces hybrydyzacji starych i nowych mediów na przykładzie aktywności Ruchu Narodowego

The article shows the interpenetration of old and new media in the transmission formulated through representatives of the National Movement. The author tries to clarify the relationships between the two types of media, giving concrete examples of media activities of the National Movement and its activities both in the pages of traditional media and social forms of communication, which gives the possibility to use the Internet today. The processes of convergence and hybridization of media make it articulated in this way makes it easier to transfer to reach the potential customer, which becomes an effective model of communication connecting the “new” with the “old” and derived from the “old” to complement the “new”. Formed in this way enriches order to communicate, disseminate information flow and make this model of a universal tool for content distribution.