Media and cultural institutions as selected measures of Chinese international influence

In the globalized world, international communication seems particularly important in the context of the planning and conduct of foreign policy. Apart from traditional forms of interaction such as diplomacy, economy or military means, it is also important to have an impact on the culture and values of other societies. One of the tools for this service is the media and institutions involved in building social bonds, disseminating knowledge about a given country or its language. Depending on the state, these elements may be more or less effectively used in foreign policy. The case of the People's Republic of China, with its aspirations to the global power, and the current system of power, seems to be a particularly interesting and therefore is the purpose of this study.