Kupowanie i wyrzucanie, składowanie i kolekcjonowanie, ponowne wykorzystywanie przedmiotów - współczesne tendencje wśród zachowań konsumenckich

In the contemporary world we can not imagine a form of human existence other than one where we live with objects that we have to domesticate, in a sense, in order to adapt them to our individual needs. Even in the general acceleration and prevailing nature of the consumer lifestyle, consumer behaviour does not confine itself to one trend (e.g., buying new items and throwing out old ones that are still good), but assumes different forms. The author differentiates three tendencies of consumption. In one, individuals want to acquire a certain item and later to get rid of it (continual buying), in the second, they wish to possess something and treat it almost ceremoniously (collecting), while in the third, there is a great desire to find value in an object in order to reuse it in a completely different manner (redefinition). Contemporary consumers can thus search for items that have their own unique history. This tendency is confirmed by the quantity of second-hand-type shops and cluttered basements.