Znaczenie koncepcji społecznej odpowiedzialności biznesu (CSR) w kreowaniu wartości przedsiębiorstwa

In recent years, more and more interest (in view of building long-term value) of companies both large and those in the SME sector, has the concept of corporate social responsibility (CSR). The article attempts to identify the concept of CSR as a tool to build long-term value of the company. This text presents the results of empirical research on the level of business awareness of corporate social responsibility and performance and expected benefits of implementing CSR.