Tytuł pozycji:
Przegląd definicji banku stanowiącego aktywny kanał dystrybucji produktów ubezpieczeniowych
The article presents different bank definitions, changing in time, considering the
following aspects: legal, social, organizational and the one connected to its functions. Bank
works as a company and is oriented on a profit maximalisation. It is also an institution of
social trust. It has different roles on the financial market in micro- and macroscale.
According to bancassurance it occurs as a channel of insurance products distribution. In this
field its activity grows systematically.