Media społecznościowe w procesie komunikacji marketingowej przedsiębiorstw handlu detalicznego z rynkiem

Recently, companies have taken advantage of social media, which include information platforms (web bloggs, wikis, social bookmarking), on-line communities and virtually created worlds, as a means to reach their customers and communicate with them. Social media may contribute to the creation and strengthening of the company's market position as well as goods and services it offers. They play a very important role in the lives of consumers, and that it why they should be taken into consideration while organizing company's activities dealing with marketing communication.