Plug and play firms in the TNCs’ virtual value chain

Growing virtualisation of the value chain appears to be an expression of implementation of ICT solutions in international business represented by TNCs. This creates new opportunities for cooperation within the value chain and its composition. The growing importance in this area can be attributed to companies integrating the value chain, known as plug and play. Their integration into the value creation chain gives a new dimension to TNCs’ strategic choices from the fragmentation of activity and its integration on an international scale point of view.