Tytuł pozycji:
The designing of customer management strategies using ICT tools in Pure Jatomi
The article presents the model of designing a customer management strategy
using business ICT tools within a global sports association named Pure Jatomi. First, the basic
categories essential for reaching a target of the project are explained (this section presents the
results of literature analysis).Next, the general model of designing a customer management
strategy (shown as a process map as well, developed on the basis of results of empirical
investigation) is shown. Finally, ICT tools which enable acceleration of CLV growth
(CLV = Customer Lifetime Value) are presented.