Sustainable operative housing by dynamic renting

This study demonstrates utilization of Sense and Respond method for developing operations within housing markets by Critical Factor Index (CFI) having influence even on the strategic business performance. CFIs of knowledge intensive businesses can be measured and dynamically developed by Sense & Respond philosophy [1]. The purpose is to evaluate operative business performance in two quite different cases within quite big real estate businesses in Finland. For example, relationships with the customers, processes and possibilities for growth internally by different groups of respondents, 'hosting', 'management' and 'rent', were compared between the cases. One case company has a lot of more social housing compared to another. The work aims at finding out and understanding similarities and differences in business processes by Balanced Score Card (BSC) and by much more operations oriented OP questionnaires, and by deeper interviews in the case companies as well. BSC questionnaire has been supported by an important part of trust related factors as well. We could find similarities like: openness, customer, communication between different departments and hierarchy levels, utilizing different types of organizing systems; adaptation to knowledge and technology, utilizing different types of organizing systems. A new method for dynamic resource allocations in the operative processes in housing, especially in renting, where the customers move from one apartment to another one, has been proposed, it was validated and verified by weak and semi strong market tests in two quite big but different case companies. The preliminary but promising findings can be applicable for the whole market.