Social principles in the context of business ethics

In order to live a human being needs other people and they in return need him or her. This general truth acquires particular significance when a person has to face some critical situation and becomes dependant on the help from others, be it for bad health condition, for social, economic or other reasons. The primary and fundamental precondition of successful handling of any critical situation therefore is the knowledge of the mystery of human being, his/her value and dignity. This, in my opinion, can only be achieved via thorough application of basic social principles in everyday praxis. The values stemming from these principles are derived from and reflect human nature; they aren’t mere objects of a certain faith but appear comprehensible by reason too.