Nazwy siłowni i klubów fitness w województwach podlaskim i wielkopolskim

Authors of the article present conclusions resulting from the observation of 197 official company names referring to gyms and fitness clubs located in Podlaskie and Wielkopolskie voivodships. The different number of company names in these voivodships is proportional to the number of inhabitants in each voivodship. The comparison of both sets of proper names showed no differences, whether in the scope of structural models applied, or in terms of motivational mechanisms. Structurally, two- and three-element patterns are dominant, while the motivation behind selection of names is mainly related to the type of business activity and/or the persons of business owners. The manifestations of internationalization and transonymisation visible in proper names strengthen their persuasive function.