DZIENNIKARSTWO CZY WŁADZA? AMBICJE REGIONALNYCH DZIENNIKÓW W KONTEKŚCIE SAMORZĄDOWEJ KAMPANII WYBORCZEJ W 2010 ROKU

Before the local elections in 2010 two newspapers in Rzeszów – the local edition of „Gazeta Wyborcza” and „Super Nowości” – tried to make effort to gain a result in the elections for President of Rzeszów and to the City Council. In the article the instru-ments used by these newspapers are discussed – publications and co-creation of election committee. The text ends with a conclusion that in terms of impact on reality, the ambitions of „GW” could be defined within the media category of soft determinism, but the ambi-tions of „SN” qualify as media hard determinism.