Determinanty współczesnego konsumpcjonizmu

Consumerism of the XXI century consists in the fact that people consume material goods and services that are not supported by actual needs. It is an element of “material” side of thinking, actions of managers, entrepreneurs, which contributed to the threat of global biosphere and the survival of humanity. Excessive consumption generates waste of goods, natural resources and human labor. Additionally there is overproduction and environmental degradation. This results in the need for the development of sustainable consumption and an impact of consumers in shaping the behavior of entrepreneurs in the context of sustainable development. The aim of the author is to show the disparities that have emerged between the sustainable consumer and traditional one and to identify what influences consumerism. The object of the research is a modern consumer − a recipient of goods and services that are offered by companies on the market. This article is a result of a thorough library query clarifying the issue of today’s consumers and their market behavior