Dziennikarstwo na rozdrożu – między deontologią i teleologią

The aim of this article is to clarify two important concepts of ethics with regard to profession of journalist, that is deontology and teleology, and to determinate their mutual possible relationship. Deontological and teleological types of journalism coexist and indicate the importance of philosophical and ethical basis in the work of all those who provide information in mass media. Those two important dimensions of journalism help to answer the question what the work of journalists should look like in terms of mission or profession.